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Established in 2020, SER.O.YA is a New York-based ready-to-wear label founded with the intention to upgrade and refine your wardrobe. With a focus on crafting effortlessly cool and timelessly luxurious designs—SER.O.YA creates minimalist collections powered by maximum style. Everyday essentials in the form of breathable knits, vintage inspired denim, and ultra-luxe fabrications are interchangeably worn for easy dressing that never compromises. With versatility at its core, the brand’s simple yet significant aesthetic comes through in classic silhouettes that are anything but conventional.
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Measure from the top of the shoulder seam down to hem
Measure around the fullest part, placing the tape measure as close as possible under the arms
Measure around the narrowest part of your body, under your navel
Measure 8in (20cm) down from your waist.